The subject of complexion has always been hyped in the India. Everyone wants to have those pink and white beautiful skin.Dark has never been appreciated anywhere in India.Colorism affects women more than men, and non-white women consider light-colored skin to be an asset that can improve one’s social and economic status.
In the past Aishwarya Rai hawked skin whitening cream. Don’t believe me? Check out the ad below.
This perception has also seeped into the product range catering to male vanity with the launch of a fairness cream exclusively for men.The phrase 'tall, dark and handsome' man will soon need to be rephrased.
So guys please come and share your views on this topic, no matter whether you agree with his argument or contradict this view.
Here’s the 21st century perspective on the skin bleaching issue we are ever so family with. How do you effectively market a product that so many find offensive and racist, while so many others find necessary and lucrative.Men are not far behind in buying these fairness creams and lotions almost religiously. According to a recent study by Hindustan Lever, men in southern states likeKerala, Tamilnadu,Karnatak,and Andhra Pradsh are enthusiastic users of skin whitening creams. A report appeared on the Economic Times says that the sales of skin whitening creams are also high in Chhattisgarhand Jharkhand states which have a bigger tribal population.
People mus understand that using fairness creams cannot change anyone’s fortune except the stars who are endorsing it.
Quite dissapointed with PC’s choice of this latest endorsement especially since she claims (in so many interviews) that she’s proud of her skin-colour despite loosing out on many roles (cause of our society’s fixation with being gora)…and next thing you know she’s the face of Garnier’s fairness cream.
Such mixed messages!
Preity doesn’t mind endorsing a fairness cream. Very recently we found John endorsing men’s fairness cream. Fairness creams are a way of life so much so that boys can sneak into girls’ rooms to steal some of it. In a country like India where people crave for fairness only, fairness creams are a part of the daily make up.
How do you find Preity in the fairness cream Ad – Fab or Drab?
I love her lip color.
Katrina was named the brand ambassador of cosmetic giant Olay's Natural White cream.
Talking about her selection of brand endorsements, Katrina said: "Be it a skin, hair or a jewellery product, I am very selective about the brands I endorse. I undertake extensive research on the company and try to ensure that the brand delivers on its promises made to the user of the product."
In the past Aishwarya Rai hawked skin whitening cream. Don’t believe me? Check out the ad below.
Magazine advertisements, matrimonial classified advertisements, film and music industries, and fashion magazine editorials promote skin-lightening cosmetics and personal products by taking advantage of this cultural perspective.
Matrimonial advertisements are the top revenue earners of many Indian newspapers.
But 90 out of 100 matrimonial ads list a woman's fair,very fair and really fair skin as a prerequisite to her acceptance as a beautiful woman.
A classic case of how fair skin has been glamourised is the advertisement of a fairness cream which shows how a woman is denied a job because of her skin pigment, but later when she emerges from a fairness regimen, the job is instantly hers.But 90 out of 100 matrimonial ads list a woman's fair,very fair and really fair skin as a prerequisite to her acceptance as a beautiful woman.
This perception has also seeped into the product range catering to male vanity with the launch of a fairness cream exclusively for men.The phrase 'tall, dark and handsome' man will soon need to be rephrased.
So guys please come and share your views on this topic, no matter whether you agree with his argument or contradict this view.
Marketing Blunder: Vaseline's Skin Bleaching Product
Here’s the 21st century perspective on the skin bleaching issue we are ever so family with. How do you effectively market a product that so many find offensive and racist, while so many others find necessary and lucrative.Men are not far behind in buying these fairness creams and lotions almost religiously. According to a recent study by Hindustan Lever, men in southern states likeKerala, Tamilnadu,Karnatak,and Andhra Pradsh are enthusiastic users of skin whitening creams. A report appeared on the Economic Times says that the sales of skin whitening creams are also high in Chhattisgarhand Jharkhand states which have a bigger tribal population.People mus understand that using fairness creams cannot change anyone’s fortune except the stars who are endorsing it.
Piggy Chops Wants You To Buy “Fairness” Cream!
Quite dissapointed with PC’s choice of this latest endorsement especially since she claims (in so many interviews) that she’s proud of her skin-colour despite loosing out on many roles (cause of our society’s fixation with being gora)…and next thing you know she’s the face of Garnier’s fairness cream.
Such mixed messages!
Fairness Cream endorsement by Preity Zinta
JOHN ABRAHAM LAUNCHES GARNIER MEN
Preity doesn’t mind endorsing a fairness cream. Very recently we found John endorsing men’s fairness cream. Fairness creams are a way of life so much so that boys can sneak into girls’ rooms to steal some of it. In a country like India where people crave for fairness only, fairness creams are a part of the daily make up.How do you find Preity in the fairness cream Ad – Fab or Drab?
I love her lip color.
GENELIA in GARNIER LIGHT AD
Asin endorses new Fairness cream
Southern actror and latest Bollywood sensation, Asin Thotumkal has been roped in by cosmetic giant CavinKare to endorse its latest product- a fairness cream.
Katrina Kaif endorses international fairness cream Olay
Katrina was named the brand ambassador of cosmetic giant Olay's Natural White cream.
Talking about her selection of brand endorsements, Katrina said: "Be it a skin, hair or a jewellery product, I am very selective about the brands I endorse. I undertake extensive research on the company and try to ensure that the brand delivers on its promises made to the user of the product."
Deepika Padukone
Sonam Kapoor endorsing Loreal White Perfect
Ranbir Kapoor says no to fairness cream endorsement
Ranbir Kapoor has been unfair, or so some brand officials will say. The actor recently turned down a highly lucrative offer when a famous fairness cream brand approached him to be the brand ambassador for a period of two years. Ranbir, they say, does not believe in endorsing such products.By not endorsing a product like a fairness cream, the actor wants to reiterate that such products only make racist stereotypes that already exist in our society, grow stronger roots.
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ReplyDeleteFortunately, Ranbir Kapoor does resist. :p
ReplyDelete"Dark has never been appreciated anywhere in India"
ReplyDeleteThat's simple not true:) A little note from history here will show it:
In the later part of the 13th century Venetian traveler Marco Polo visited the Pandyan kingdom and left a vivid description of the land and its people.[25][26] Polo exclaimed that:
"The darkest man is here the most highly esteemed and considered better than the others who are not so dark. Let me add that in very truth these people portray and depict their gods and their idols black and their devils white as snow. For they say that God and all the saints are black and the devils are all white. That is why they portray them as I have described."[27]
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